Tuesday, August 11, 2009
Marketing the new cookbook
Most cookbook publishers have a publicist to promote their book. I however did not. Well I guess that's not entirely true. I am the publicist!
You see when you write a book, whatever that book may be, the popularity of the book depends on the content, but too, centers around how the book was marketed.
For instance, If Oprah said a book was good on her television talk show, I think you get the point.
If you've traveled over to Bittersweet Blog and read some of my posts, you've heard me talk about the importance of refined marketing.
It's as simple as this..
The more people that pick up your book, usually drawn from the cover by the way, then a look inside, they think to themselves, I think I'd like to add this book to my library, SOLD!
I'll be promoting my cookbook during the market events at Zona Rosa. I will also be doing a book signing in November! I'm really excited about a book signing!!!
The picture above is a postcard. I had postcards made that look like the cover of the book. I'll be handing them out to customers in the next few weeks.
I can't wait to see the finished product!
Enjoy caring and sharing days.
Jill 00 (Two hugs are better than one)